The only way to know for sure if your readers understand the important messages your documents contain is to field test!
Transcend will create a field test instrument that lets you see what parts of your document or graphics need more work.
Before going to final print, we take a mock-up to a group of typical consumers. We ask them about the text, graphics and what they like and dislike. Their answers help create and catalog more effective language and graphics and track concepts and words that are difficult for your audience.
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